Every company has a message and story that is delivered through marketing copy and images. Many times that content is first created for print medium, and then adapted for the company web site. This can be effective in some cases, but often it doesn’t work for today’s online audience. Creating content for your web site should be specific in its approach and unique in its delivery. GSATi has helped to develop content for many company’s web sites in several markets, and each time the message was tailored not just to the customer, but also to the audience of the online community.
Another concern for companies working with large web sites is keeping the content fresh and current. We have worked with many online delivery systems and identified the best at allowing the company to easily administrate their own content. By having access to update your own content when you want, you’re able to avoid the cost of expensive developers every time your site needs new copy or pictures. Simple, easy and timely updates can keep your site current and your customers coming back for updates often.