Our brick-and-mortar and pop-up shop friends and clients understand the importance of a well-curated, crafted storefront that’s eye-catching to passing customers, encouraging them to stop in and shop. But what does that look like from the digital, online perspective? In this article, we’ll address how to bring your physical storefront online.

Mobile marketing constitutes over half of all consumed marketing media. From social media to television and web series, to the news and even ads for your local dentist - everything and everyone demands your brand be accessible from a few swipes on a mobile device.

We’re chatting about the age-old practice of layaway purchasing and how it's changing the way we shop our modern-day eCommerce brands.

In this article, we’ll break down the ins and outs of layaway shopping, and how to apply it to one of our favorite eCommerce management platforms, Shopify.

Instagram might be one of the handiest tools to have in promoting your business, especially an eCommerce store. Tune in for why and how you should be using in-feed video marketing to promote your products or services to your audience and potential customers as well. Let’s dig in.

As members of the eCommerce industry, we are constantly searching for ways for our clients to boost their business and create loyalty around their brand. One strategy we have been researching is the power behind customer discounts and the use of customer accounts. Join us as we break down the benefits of these two features.

Navigating the new normal in eCommerce is not something to push to the wayside any longer. Let’s get right into using digital marketing and eCommerce practices to your advantage.

As we continue to drive our clients toward an enhanced online experience for their customers, we are greeted with the necessity of creating an omnichannel experience. Not a multi-channel experience, but a single experience transferred across channels.

When entrepreneurs start a business, one of the fundamental steps in creating a business plan. But, what about what happens when disaster strikes? When unprecedented events take over and halt your business, what can you do then? Join us as we share a four-step process on how to create your (possibly) first Business Continuity Plan. 

Now, more than ever, it’s vital to make your business available to your customers both via brick and mortar and on the virtual side. If you’re ready to take that step, let’s go over some basic requirements, needs and recommendations on different eCommerce platforms that are available.

In partnership with Swash Labs, we recently hosted an informative webinar on how to bring your business to the virtual side amidst the recent COVID-19 changes and declarations. In this webinar, we cover the basic ins and outs of some popular eCommerce platforms, what you'll need to get started and ask questions that concern you and your business.

How you choose to manage your stuff – meaning your inventory – could potentially interfere with how much money your business makes. Even worse, it could result in you losing money. In an effort to help provide a path around these obstacles, we’ll be covering techniques to keep your inventory in order and avoid some of the most common merchandise mishaps. Let’s get started!

We are loving what we are learning in this new Magento eCommerce universe. It’s vast and complex, yet easily understood and exciting for growth. Thankfully, we’re not the only ones excited about this new frontier and how it’s changing the way we do eCommerce. There’s a group of fans who are putting in the good work, creating tutorials, answering questions, and offering insight on Magento today, and where it’s headed tomorrow. Let’s take a look at our favorite pit stops to fill up on news, answers, and more.

Deciding which eCommerce platform is right for you can be a pretty strenuous decision. Cost, efficacy, amount of resources, access, all of these topics are integral to deciding what fits you and your business’ needs. While we may play favorites on a few platforms, we can certainly recognize the good (and bad) about our platforms and their competitors. Let’s take a dive into who’s out there, what they offer, and which one might be the best for you.

The world of digital commerce is a complicated place. We are frequently asked not only by our clients for advice or opinions on the newest platform, industry news, or trend, but by community members, like local business owners, as well. Digital commerce is competitive and tough, which is why so many online merchants are turning to affiliate marketing. Let’s take a deep dive into the world of Digital Commerce, and how Social Selling can fall into play along the way.

We asked Senior Drupal/UX Developer Andrew Chernauskas to put together a few words for us about the importance of user-friendly shopping cards from a UI-UX and user perspective. Read on for his thoughts on how to effectively put the power in the hands of the user and encourage purchase from home page to check out.