Our Blog

Learn from our in-house experts on how to better manage your brand from a digital perspective. In our blogs, we hope to share information that not only empowers our readers, but encourages them to grow their business in new and innovative ways, while offering opportunities to engage with our services along the way.

Digital Marketing, Direct Sales Danielle Longueville Digital Marketing, Direct Sales Danielle Longueville

OPTIMIZE YOUR EMAIL CAMPAIGNS: A TUTORIAL

Our current global situation breeds for perfect opportunities to catch up and redirect your marketing focus to help amplify your brand awareness and engagement, starting with the traditional medium of email campaigns. Let’s dive into a few basic practices on how to get started and how to stay on top of your game in ways that are efficient, effective, and engaging. 

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

LIVE STREAMING: WHY & HOW

We’re all learning how to grow and adapt our businesses to acclimate and innovate as marketing ventures go FULL digital. Let’s talk about ways to stay connected with loyal as well as future customers with the help of the fun and interactive means of Live Streaming.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

MARKETING TRENDS IN 2020

We’ve broken down some marketing-related values detailed in the GlobalWebIndex Top Global Consumer Trends in 2020 and paired it with recommendations on how you can be proactive today for a profitable tomorrow. These themes are somewhat reminiscent of historic consumer needs and want, including topics of community, privacy, providing a heightened experience, and more.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

CAPITALIZE ON LAST MINUTE HOLIDAY SHOPPERS

The last days leading up the holidays are no joke, friends. Malls, retail shops, and more are teeming with last minute shoppers who stepped off of Procrastination Station and into the world of Buy Buy Buy. Let’s talk about a few strategies you and your business can implement and generate some solid year-end sales numbers. Let’s get started!

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

GEN Z'S: OUR NEWEST TARGET MARKET

It’s 2019. We made it! And so did our Gen Z’s, a generation of buyers who are changing the way we market to consumers. Values have grown, changed, or completely revolutionized since we’ve learned how to market to the generation just before - Millennials. Let’s dive into a few key strategies and points to remember when marketing to our newest – and soon to be the largest group of consumers – Generation Z.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

TOP SOCIAL MARKETING TRENDS IN 2019

With countless tech innovations, changing trends, and historic moments, it’s been a bit of a crazy year trying to keep up with all that’s changed and grown around us. As 2019 rapidly approaches, we look ahead to see what’s in store for the new year. How is our operating environment going to change? What are we keeping from last year? New surprises lie ahead for marketers in 2019.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

TURNING SOCIAL MEDIA INTO ROI

Social media can be hard to measure, and often ‘translate’ into something of quantitative value to departments that aren’t marketing. How do we change that? How can we showcase to our team members AND clients the ROI on operating and maintaining a social media presence? Dive in with us as we break it down step-by-step.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

BREAKING THE MYTHS OF SOCIAL MEDIA MARKETING

Digital Marketing can be a bit of a beast to tackle. When done right, it can significantly increase awareness, while establishing a culture of consumers that are loyal, reliable and engaging. Unfortunately, this takes time, a lot of time, AND effort. We recommend taking the following steps - in order! - to start building your platform for promotional and business success.

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We at GSATi take pride in the opportunity to offer our blog as a resource for budding entrepreneurs, local businesses, and aspiring writers. If you’re looking to share a written contribution, feature your business, or work with our team, reach out today and someone will be in touch shortly.