Our Blog
Learn from our in-house experts on how to better manage your brand from a digital perspective. In our blogs, we hope to share information that not only empowers our readers, but encourages them to grow their business in new and innovative ways, while offering opportunities to engage with our services along the way.
GSATi Gets A New Look: Our 7.1 Website
Our team is proud to present a refreshed look and a strengthened direction. Same platform, new focus to bring more of our clients to the eCommerce sector – and beyond.
ON MAKING YOUR CONTENT MORE ACCESSIBLE
The growth and innovation of a business should always ensure that its brand remains accessible to all kinds of people. Let’s discuss how to make this part of your business in a few easy steps.
MUST TRY: ECOMMERCE REFERRAL MARKETING
In this article, we’ll break down the ins and outs of layaway shopping, and how to apply it to one of our favorite eCommerce management platforms, Shopify.
ADD LIVE CHAT TO YOUR SITE
Live chat support on a website is a thing of the future, that exists in the now. Let’s get caught up and not left in the past with these tips on how to add a live chat feature to your site.
OUR GUIDE TO ENTERPRISE MARKETING
Join us as we discuss the process behind growing your small business or solopreneurship into a brand that’s manageable, scalable, and sustainable through enterprise marketing.
IN-FEED MARKETING: THE INSTAGRAM GATEWAY
Instagram might be one of the handiest tools to have in promoting your business, especially an eCommerce store. Tune in for why and how you should be using in-feed video marketing to promote your products or services to your audience and potential customers as well. Let’s dig in.
SMS MARKETING: DO OR DON'T?
We’re always looking to broaden our marketing horizons so we can better serve our clients. Today, let’s talk about SMS marketing and how it serves your brand or doesn’t.
OPTIMIZE YOUR EMAIL CAMPAIGNS: A TUTORIAL
Our current global situation breeds for perfect opportunities to catch up and redirect your marketing focus to help amplify your brand awareness and engagement, starting with the traditional medium of email campaigns. Let’s dive into a few basic practices on how to get started and how to stay on top of your game in ways that are efficient, effective, and engaging.
EMAIL CAMPAIGNS: WHY & HOW IT WORKS FOR YOU
We recently talked about the stepping stones needed to make an email marketing campaign happen. Now that you’ve had some time to play around with the idea, let’s get serious and talk a bit more extensively on implementing an email marketing campaign that serves you in more ways than one.
KEEPING YOUR CONTENT UPDATED: A TUTORIAL
It’s stressful to stay consistent in your content postings on social media. To combat the stress and provide some ease and comfort, we’ve put together a brief tutorial with some included resources and tips that can make this sometimes overwhelming task a bit easier.
LIVE STREAMING: WHY & HOW
We’re all learning how to grow and adapt our businesses to acclimate and innovate as marketing ventures go FULL digital. Let’s talk about ways to stay connected with loyal as well as future customers with the help of the fun and interactive means of Live Streaming.
MARKETING TRENDS IN 2020
We’ve broken down some marketing-related values detailed in the GlobalWebIndex Top Global Consumer Trends in 2020 and paired it with recommendations on how you can be proactive today for a profitable tomorrow. These themes are somewhat reminiscent of historic consumer needs and want, including topics of community, privacy, providing a heightened experience, and more.
CAPITALIZE ON LAST MINUTE HOLIDAY SHOPPERS
The last days leading up the holidays are no joke, friends. Malls, retail shops, and more are teeming with last minute shoppers who stepped off of Procrastination Station and into the world of Buy Buy Buy. Let’s talk about a few strategies you and your business can implement and generate some solid year-end sales numbers. Let’s get started!
GEN Z'S: OUR NEWEST TARGET MARKET
It’s 2019. We made it! And so did our Gen Z’s, a generation of buyers who are changing the way we market to consumers. Values have grown, changed, or completely revolutionized since we’ve learned how to market to the generation just before - Millennials. Let’s dive into a few key strategies and points to remember when marketing to our newest – and soon to be the largest group of consumers – Generation Z.
TOP SOCIAL MARKETING TRENDS IN 2019
With countless tech innovations, changing trends, and historic moments, it’s been a bit of a crazy year trying to keep up with all that’s changed and grown around us. As 2019 rapidly approaches, we look ahead to see what’s in store for the new year. How is our operating environment going to change? What are we keeping from last year? New surprises lie ahead for marketers in 2019.
TURNING SOCIAL MEDIA INTO ROI
Social media can be hard to measure, and often ‘translate’ into something of quantitative value to departments that aren’t marketing. How do we change that? How can we showcase to our team members AND clients the ROI on operating and maintaining a social media presence? Dive in with us as we break it down step-by-step.
FRESH INSTAGRAM TACTICS TO UP THE ANTE
Digital Marketing is an ever-changing industry. Almost every day, there’s a new built-in tool or feature dedicated to changing the way customers interact with social media platforms, especially Instagram. Let’s dive into some fresh Insta tactics to keep you and your business up with the times - on Instagram.
BREAKING THE MYTHS OF SOCIAL MEDIA MARKETING
Digital Marketing can be a bit of a beast to tackle. When done right, it can significantly increase awareness, while establishing a culture of consumers that are loyal, reliable and engaging. Unfortunately, this takes time, a lot of time, AND effort. We recommend taking the following steps - in order! - to start building your platform for promotional and business success.
3 SIMPLE STEPS TO BUILD A SUCCESSFUL LANDING PAGE
At GSATi, we are all for helping our clients achieve the highest amount of market reach possible with what tools and knowledge we can provide. Today, we'd like to walk you through a few easy steps that will pivot your brand in the right direction. Let's talk about landing pages!
Collaborate With Us.
We at GSATi take pride in the opportunity to offer our blog as a resource for budding entrepreneurs, local businesses, and aspiring writers. If you’re looking to share a written contribution, feature your business, or work with our team, reach out today and someone will be in touch shortly.