Our brick-and-mortar and pop-up shop friends and clients understand the importance of a well-curated, crafted storefront that’s eye-catching to passing customers, encouraging them to stop in and shop. But what does that look like from the digital, online perspective? In this article, we’ll address how to bring your physical storefront online.

In this article, we’ll break down the ins and outs of layaway shopping, and how to apply it to one of our favorite eCommerce management platforms, Shopify.

Instagram might be one of the handiest tools to have in promoting your business, especially an eCommerce store. Tune in for why and how you should be using in-feed video marketing to promote your products or services to your audience and potential customers as well. Let’s dig in.

Our current global situation breeds for perfect opportunities to catch up and redirect your marketing focus to help amplify your brand awareness and engagement, starting with the traditional medium of email campaigns. Let’s dive into a few basic practices on how to get started and how to stay on top of your game in ways that are efficient, effective, and engaging. 

Today’s economy demands any aspiring entrepreneur act with the wit and prowess of a corporation, same for local businesses. We owe it to ourselves and each other as business professionals to operate with certain methodologies that not only enrich the entrepreneur but the industry as well. Let’s dive right in.

The world of digital commerce is a complicated place. We are frequently asked not only by our clients for advice or opinions on the newest platform, industry news, or trend, but by community members, like local business owners, as well. Digital commerce is competitive and tough, which is why so many online merchants are turning to affiliate marketing. Let’s take a deep dive into the world of Digital Commerce, and how Social Selling can fall into play along the way.

Digital Marketing is an ever-changing industry. Almost every day, there’s a new built-in tool or feature dedicated to changing the way customers interact with social media platforms, especially Instagram. Let’s dive into some fresh Insta tactics to keep you and your business up with the times - on Instagram.

In Social Media, presence is everything. It's the first place your customers visit when researching what your business has to offer, and the last place they go to promote their new favorite local, national or international business. We here at GSATi have put together some tips on how to grow your social media presence fast, easy, and effectively.

We get it: Snapchat is for kids, students, angsty teenage cashiers who refuse to acknowledge your presence for one last "selfie," not your clients or guests. Au contraire, mes frères: Snapchat is your next-best reach tool in accessing users on a 24/7 basis. Step outside the walls of "traditional" marketing and into the world of disappearing videos, quick-clip stories and geotagging at its finest, all within fingertips' reach. Read on and learn why your no Snapchat strategy ends today.