Our brick-and-mortar and pop-up shop friends and clients understand the importance of a well-curated, crafted storefront that’s eye-catching to passing customers, encouraging them to stop in and shop. But what does that look like from the digital, online perspective? In this article, we’ll address how to bring your physical storefront online.

Now, more than ever, it’s vital to make your business available to your customers both via brick and mortar and on the virtual side. If you’re ready to take that step, let’s go over some basic requirements, needs and recommendations on different eCommerce platforms that are available.

In partnership with Swash Labs, we recently hosted an informative webinar on how to bring your business to the virtual side amidst the recent COVID-19 changes and declarations. In this webinar, we cover the basic ins and outs of some popular eCommerce platforms, what you'll need to get started and ask questions that concern you and your business.

It’s 2019. We made it! And so did our Gen Z’s, a generation of buyers who are changing the way we market to consumers. Values have grown, changed, or completely revolutionized since we’ve learned how to market to the generation just before - Millennials. Let’s dive into a few key strategies and points to remember when marketing to our newest – and soon to be the largest group of consumers – Generation Z.

At GSATi, we are all for helping our clients achieve the highest amount of market reach possible with what tools and knowledge we can provide. Today, we'd like to walk you through a few easy steps that will pivot your brand in the right direction. Let's talk about landing pages!

Brand management may involve analyzing and outlining how a brand is going to be perceived by the target audience. A good brand strategy highlights the paths your company needs to follow in order to become successful. Entrepreneur explains that “your brand is your promise to your customer”, and you must keep this promise if you want your business to grow.