Our Blog
Learn from our in-house experts on how to better manage your brand from a digital perspective. In our blogs, we hope to share information that not only empowers our readers, but encourages them to grow their business in new and innovative ways, while offering opportunities to engage with our services along the way.
ON MAKING YOUR CONTENT MORE ACCESSIBLE
The growth and innovation of a business should always ensure that its brand remains accessible to all kinds of people. Let’s discuss how to make this part of your business in a few easy steps.
PERFECTING THE DIGITAL STOREFRONT
Our brick-and-mortar and pop-up shop friends and clients understand the importance of a well-curated, crafted storefront that’s eye-catching to passing customers, encouraging them to stop in and shop. But what does that look like from the digital, online perspective? In this article, we’ll address how to bring your physical storefront online.
HOW LAYAWAY IS TAKING BACK ECOMMERCE
We’re chatting about the age-old practice of layaway purchasing and how it's changing the way we shop our modern-day eCommerce brands.
MUST TRY: ECOMMERCE REFERRAL MARKETING
In this article, we’ll break down the ins and outs of layaway shopping, and how to apply it to one of our favorite eCommerce management platforms, Shopify.
ADD LIVE CHAT TO YOUR SITE
Live chat support on a website is a thing of the future, that exists in the now. Let’s get caught up and not left in the past with these tips on how to add a live chat feature to your site.
SMS MARKETING: DO OR DON'T?
We’re always looking to broaden our marketing horizons so we can better serve our clients. Today, let’s talk about SMS marketing and how it serves your brand or doesn’t.
OPTIMIZE YOUR EMAIL CAMPAIGNS: A TUTORIAL
Our current global situation breeds for perfect opportunities to catch up and redirect your marketing focus to help amplify your brand awareness and engagement, starting with the traditional medium of email campaigns. Let’s dive into a few basic practices on how to get started and how to stay on top of your game in ways that are efficient, effective, and engaging.
BENEFITS OF CUSTOMER ACCOUNTS & DISCOUNTS
As members of the eCommerce industry, we are constantly searching for ways for our clients to boost their business and create loyalty around their brand. One strategy we have been researching is the power behind customer discounts and the use of customer accounts. Join us as we break down the benefits of these two features.
NAVIGATING THE “NEW NORMAL” IN ECOMMERCE
Navigating the new normal in eCommerce is not something to push to the wayside any longer. Let’s get right into using digital marketing and eCommerce practices to your advantage.
OMNICHANNEL RETAILING: HOW AND WHY IT WORKS FOR YOU
As we continue to drive our clients toward an enhanced online experience for their customers, we are greeted with the necessity of creating an omnichannel experience. Not a multi-channel experience, but a single experience transferred across channels.
ECOMMERCE BUSINESS CONTINUITY PLANNING
When entrepreneurs start a business, one of the fundamental steps in creating a business plan. But, what about what happens when disaster strikes? When unprecedented events take over and halt your business, what can you do then? Join us as we share a four-step process on how to create your (possibly) first Business Continuity Plan.
SO YOU WANT TO START A VIRTUAL MARKETPLACE?
Now, more than ever, it’s vital to make your business available to your customers both via brick and mortar and on the virtual side. If you’re ready to take that step, let’s go over some basic requirements, needs and recommendations on different eCommerce platforms that are available.
MAKING THE ECOMMERCE JUMP: A WEBINAR
In partnership with Swash Labs, we recently hosted an informative webinar on how to bring your business to the virtual side amidst the recent COVID-19 changes and declarations. In this webinar, we cover the basic ins and outs of some popular eCommerce platforms, what you'll need to get started and ask questions that concern you and your business.
CAPITALIZE ON LAST MINUTE HOLIDAY SHOPPERS
The last days leading up the holidays are no joke, friends. Malls, retail shops, and more are teeming with last minute shoppers who stepped off of Procrastination Station and into the world of Buy Buy Buy. Let’s talk about a few strategies you and your business can implement and generate some solid year-end sales numbers. Let’s get started!
SUPPORT AND SAVE: OWNING YOUR INVENTORY
How you choose to manage your stuff – meaning your inventory – could potentially interfere with how much money your business makes. Even worse, it could result in you losing money. In an effort to help provide a path around these obstacles, we’ll be covering techniques to keep your inventory in order and avoid some of the most common merchandise mishaps. Let’s get started!
MAGENTO RESOURCES: BUILDING A BETTER FUTURE
We are loving what we are learning in this new Magento eCommerce universe. It’s vast and complex, yet easily understood and exciting for growth. Thankfully, we’re not the only ones excited about this new frontier and how it’s changing the way we do eCommerce. There’s a group of fans who are putting in the good work, creating tutorials, answering questions, and offering insight on Magento today, and where it’s headed tomorrow. Let’s take a look at our favorite pit stops to fill up on news, answers, and more.
COMPARE AND CONTRAST ECOMMERCE PLATFORMS
Deciding which eCommerce platform is right for you can be a pretty strenuous decision. Cost, efficacy, amount of resources, access, all of these topics are integral to deciding what fits you and your business’ needs. While we may play favorites on a few platforms, we can certainly recognize the good (and bad) about our platforms and their competitors. Let’s take a dive into who’s out there, what they offer, and which one might be the best for you.
OUR TOOLS: WHAT WE USE & WHY
It takes some pretty sturdy programs to keep our ship afloat, and we love what we use. Each program or tool helps us in a way that’s unique, efficient, and totally streamlined to keep our clients up and running, as well as their requests resolved in a timely manner. We thought it was due time for us to share what tools we use and why we use them. Perhaps it will help you and your growing business find ways to improve and enhance your practices. Let’s get started!
SMALL CHANGES FOR HAPPIER CUSTOMERS
We asked Senior Drupal/UX Developer Andrew Chernauskas to put together a few words for us about the importance of user-friendly shopping cards from a UI-UX and user perspective. Read on for his thoughts on how to effectively put the power in the hands of the user and encourage purchase from home page to check out.
PACK IT UP: BOISSET COOLS DOWN WITH COOL PACK ADD-ON
At GSATi, we take pride in creating innovative solutions that meet our client's needs, in as timely of a fashion as possible. These solutions are direct benefits for our client's customers, ergo a huge benefit for us as well. Read on and discover our newest development that's changing the lives -and wallets –– of Boisset.
Collaborate With Us.
We at GSATi take pride in the opportunity to offer our blog as a resource for budding entrepreneurs, local businesses, and aspiring writers. If you’re looking to share a written contribution, feature your business, or work with our team, reach out today and someone will be in touch shortly.