If you’ve paid much attention to recent events in the IT business industry, you’re aware of Microsoft’s recent acquisition of Linkedin for a whopping $26.2 billion. This acquisition launched the otherwise timid professional social network onto the same level of social media authority as Facebook and other social media giants, at least with regards to opportunities for growth.

Take a moment and think about your daily routines. You wake up, start a pot of coffee and reach for what first? The newspaper, or your smart device? More than likely, the answer is the latter. And, much like the ad section of the weekly journal, you avoid poorly designed websites with unattractive design and information. Why? Because there aren’t enough minutes in the day to sift through poor websites, when you KNOW which are the best and fastest at delivering desired information. Welcome to the daily routine of your customers.

In Social Media, presence is everything. It's the first place your customers visit when researching what your business has to offer, and the last place they go to promote their new favorite local, national or international business. We here at GSATi have put together some tips on how to grow your social media presence fast, easy, and effectively.

We get it: Snapchat is for kids, students, angsty teenage cashiers who refuse to acknowledge your presence for one last "selfie," not your clients or guests. Au contraire, mes frères: Snapchat is your next-best reach tool in accessing users on a 24/7 basis. Step outside the walls of "traditional" marketing and into the world of disappearing videos, quick-clip stories and geotagging at its finest, all within fingertips' reach. Read on and learn why your no Snapchat strategy ends today.

As a local business owner, every bit of effort counts that is dedicated to getting your business name out in the world. The digital realm is the first step to local notoriety, and local search engine optimization (SEO) is key. We've created a few tips here at GSATi that should point you in the right direction for SEO Optimization.

Here at GSATi, we embrace the beauty and power that is social media. It connects, informs and engages us with clients we didn’t know had a voice, or ones we didn’t know quite yet existed. We take pride on the relationships we’ve carefully crafted with our audience, and want to share our personal Do’s and Don’ts in social media marketing. Read on and discover how you too can achieve these goals!

We’ve talked social media marketing a lot in the past. How can we not when it’s one of the most powerful tools we have as a company? This week’s #MarketingMessage taps into Instagram and how your business can reach maximum marketing potential. Read on and learn more for you and yours!

We saved our firewood and our voice by going the digital route of creating a Wassail Weekend social media campaign for the Denton Main Street Association.

You may think business is booming right now at your restaurant, but what if I told you it could be doing a whole lot better? So much better that even the Queen would consider giving you a GREAT Yelp review.

As you can tell, the Internet and new media technology have played a major role in the way we interact with others. Social media has made it possible to reach a much larger group of people on a worldwide basis. As a result, traditional methods of communicating are becoming replaced by newer trends.

Brand management may involve analyzing and outlining how a brand is going to be perceived by the target audience. A good brand strategy highlights the paths your company needs to follow in order to become successful. Entrepreneur explains that “your brand is your promise to your customer”, and you must keep this promise if you want your business to grow.

By now we have all noticed that technological advancement is showing no sign of slowing down. Big companies like Apple continue to introduce new products or update existing ones. In addition, we often hear of new technology trends that emerge and become integrated in our society.