Our Blog

Learn from our in-house experts on how to better manage your brand from a digital perspective. In our blogs, we hope to share information that not only empowers our readers, but encourages them to grow their business in new and innovative ways, while offering opportunities to engage with our services along the way.

Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

TOP SOCIAL MARKETING TRENDS IN 2019

With countless tech innovations, changing trends, and historic moments, it’s been a bit of a crazy year trying to keep up with all that’s changed and grown around us. As 2019 rapidly approaches, we look ahead to see what’s in store for the new year. How is our operating environment going to change? What are we keeping from last year? New surprises lie ahead for marketers in 2019.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

TURNING SOCIAL MEDIA INTO ROI

Social media can be hard to measure, and often ‘translate’ into something of quantitative value to departments that aren’t marketing. How do we change that? How can we showcase to our team members AND clients the ROI on operating and maintaining a social media presence? Dive in with us as we break it down step-by-step.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

BREAKING THE MYTHS OF SOCIAL MEDIA MARKETING

Digital Marketing can be a bit of a beast to tackle. When done right, it can significantly increase awareness, while establishing a culture of consumers that are loyal, reliable and engaging. Unfortunately, this takes time, a lot of time, AND effort. We recommend taking the following steps - in order! - to start building your platform for promotional and business success.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

LEVEL UP: LINKEDIN JOINS THE BIG BOYS

If you’ve paid much attention to recent events in the IT business industry, you’re aware of Microsoft’s recent acquisition of Linkedin for a whopping $26.2 billion. This acquisition launched the otherwise timid professional social network onto the same level of social media authority as Facebook and other social media giants, at least with regards to opportunities for growth.

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Digital Marketing, Direct Sales Danielle Longueville Digital Marketing, Direct Sales Danielle Longueville

ON GROWING SOCIAL MEDIA PRESENCE

In Social Media, presence is everything. It's the first place your customers visit when researching what your business has to offer, and the last place they go to promote their new favorite local, national or international business. We here at GSATi have put together some tips on how to grow your social media presence fast, easy, and effectively.

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Digital Marketing, Direct Sales Danielle Longueville Digital Marketing, Direct Sales Danielle Longueville

SNAPCHAT: FRIEND, NOT FOE FOR YOUR MARKETING PLAN

We get it: Snapchat is for kids, students, angsty teenage cashiers who refuse to acknowledge your presence for one last "selfie," not your clients or guests. Au contraire, mes frères: Snapchat is your next-best reach tool in accessing users on a 24/7 basis. Step outside the walls of "traditional" marketing and into the world of disappearing videos, quick-clip stories and geotagging at its finest, all within fingertips' reach. Read on and learn why your no Snapchat strategy ends today.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

LOCAL TIPS FOR LOCAL OWNERS: SEO EXPOSED

As a local business owner, every bit of effort counts that is dedicated to getting your business name out in the world. The digital realm is the first step to local notoriety, and local search engine optimization (SEO) is key. We've created a few tips here at GSATi that should point you in the right direction for SEO Optimization.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

TOP 20 DO'S AND DON'T IN SUCCESSFUL SOCIAL MEDIA MARKETING

Here at GSATi, we embrace the beauty and power that is social media. It connects, informs and engages us with clients we didn’t know had a voice, or ones we didn’t know quite yet existed. We take pride on the relationships we’ve carefully crafted with our audience, and want to share our personal Do’s and Don’ts in social media marketing. Read on and discover how you too can achieve these goals!

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

CONTENT MARKETING AS A BUSINESS STRATEGY

As you can tell, the Internet and new media technology have played a major role in the way we interact with others. Social media has made it possible to reach a much larger group of people on a worldwide basis. As a result, traditional methods of communicating are becoming replaced by newer trends.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

THE ROLE OF SOCIAL MEDIA

By now we have all noticed that technological advancement is showing no sign of slowing down. Big companies like Apple continue to introduce new products or update existing ones. In addition, we often hear of new technology trends that emerge and become integrated in our society.

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We at GSATi take pride in the opportunity to offer our blog as a resource for budding entrepreneurs, local businesses, and aspiring writers. If you’re looking to share a written contribution, feature your business, or work with our team, reach out today and someone will be in touch shortly.