Our Blog
Learn from our in-house experts on how to better manage your brand from a digital perspective. In our blogs, we hope to share information that not only empowers our readers, but encourages them to grow their business in new and innovative ways, while offering opportunities to engage with our services along the way.
STOKE LUNCH AND LEARN: TURNING SOCIAL INTO ROI
We had the opportunity to share our insight with our friends over at Stoke about how to turn your social media into ROI that benefits your brand. Join CEO Jason Bodor and Digital Marketing Coordinator Danielle Longueville for this informative webinar.
MOBILE MARKETING STRATEGIES
Mobile marketing constitutes over half of all consumed marketing media. From social media to television and web series, to the news and even ads for your local dentist - everything and everyone demands your brand be accessible from a few swipes on a mobile device.
MUST TRY: ECOMMERCE REFERRAL MARKETING
In this article, we’ll break down the ins and outs of layaway shopping, and how to apply it to one of our favorite eCommerce management platforms, Shopify.
ADD LIVE CHAT TO YOUR SITE
Live chat support on a website is a thing of the future, that exists in the now. Let’s get caught up and not left in the past with these tips on how to add a live chat feature to your site.
OUR GUIDE TO ENTERPRISE MARKETING
Join us as we discuss the process behind growing your small business or solopreneurship into a brand that’s manageable, scalable, and sustainable through enterprise marketing.
IN-FEED MARKETING: THE INSTAGRAM GATEWAY
Instagram might be one of the handiest tools to have in promoting your business, especially an eCommerce store. Tune in for why and how you should be using in-feed video marketing to promote your products or services to your audience and potential customers as well. Let’s dig in.
SMS MARKETING: DO OR DON'T?
We’re always looking to broaden our marketing horizons so we can better serve our clients. Today, let’s talk about SMS marketing and how it serves your brand or doesn’t.
OPTIMIZE YOUR EMAIL CAMPAIGNS: A TUTORIAL
Our current global situation breeds for perfect opportunities to catch up and redirect your marketing focus to help amplify your brand awareness and engagement, starting with the traditional medium of email campaigns. Let’s dive into a few basic practices on how to get started and how to stay on top of your game in ways that are efficient, effective, and engaging.
BENEFITS OF CUSTOMER ACCOUNTS & DISCOUNTS
As members of the eCommerce industry, we are constantly searching for ways for our clients to boost their business and create loyalty around their brand. One strategy we have been researching is the power behind customer discounts and the use of customer accounts. Join us as we break down the benefits of these two features.
EMAIL CAMPAIGNS: WHY & HOW IT WORKS FOR YOU
We recently talked about the stepping stones needed to make an email marketing campaign happen. Now that you’ve had some time to play around with the idea, let’s get serious and talk a bit more extensively on implementing an email marketing campaign that serves you in more ways than one.
NAVIGATING THE “NEW NORMAL” IN ECOMMERCE
Navigating the new normal in eCommerce is not something to push to the wayside any longer. Let’s get right into using digital marketing and eCommerce practices to your advantage.
KEEPING YOUR CONTENT UPDATED: A TUTORIAL
It’s stressful to stay consistent in your content postings on social media. To combat the stress and provide some ease and comfort, we’ve put together a brief tutorial with some included resources and tips that can make this sometimes overwhelming task a bit easier.
LIVE STREAMING: WHY & HOW
We’re all learning how to grow and adapt our businesses to acclimate and innovate as marketing ventures go FULL digital. Let’s talk about ways to stay connected with loyal as well as future customers with the help of the fun and interactive means of Live Streaming.
MARKETING TRENDS IN 2020
We’ve broken down some marketing-related values detailed in the GlobalWebIndex Top Global Consumer Trends in 2020 and paired it with recommendations on how you can be proactive today for a profitable tomorrow. These themes are somewhat reminiscent of historic consumer needs and want, including topics of community, privacy, providing a heightened experience, and more.
CAPITALIZE ON LAST MINUTE HOLIDAY SHOPPERS
The last days leading up the holidays are no joke, friends. Malls, retail shops, and more are teeming with last minute shoppers who stepped off of Procrastination Station and into the world of Buy Buy Buy. Let’s talk about a few strategies you and your business can implement and generate some solid year-end sales numbers. Let’s get started!
OUR TOOLS: WHAT WE USE & WHY
It takes some pretty sturdy programs to keep our ship afloat, and we love what we use. Each program or tool helps us in a way that’s unique, efficient, and totally streamlined to keep our clients up and running, as well as their requests resolved in a timely manner. We thought it was due time for us to share what tools we use and why we use them. Perhaps it will help you and your growing business find ways to improve and enhance your practices. Let’s get started!
SOCIAL SELLING: A METHODOLOGY
Today’s economy demands any aspiring entrepreneur act with the wit and prowess of a corporation, same for local businesses. We owe it to ourselves and each other as business professionals to operate with certain methodologies that not only enrich the entrepreneur but the industry as well. Let’s dive right in.
SOCIAL SELLING & DIGITAL COMMERCE
The world of digital commerce is a complicated place. We are frequently asked not only by our clients for advice or opinions on the newest platform, industry news, or trend, but by community members, like local business owners, as well. Digital commerce is competitive and tough, which is why so many online merchants are turning to affiliate marketing. Let’s take a deep dive into the world of Digital Commerce, and how Social Selling can fall into play along the way.
GEN Z'S: OUR NEWEST TARGET MARKET
It’s 2019. We made it! And so did our Gen Z’s, a generation of buyers who are changing the way we market to consumers. Values have grown, changed, or completely revolutionized since we’ve learned how to market to the generation just before - Millennials. Let’s dive into a few key strategies and points to remember when marketing to our newest – and soon to be the largest group of consumers – Generation Z.
FRESH INSTAGRAM TACTICS TO UP THE ANTE
Digital Marketing is an ever-changing industry. Almost every day, there’s a new built-in tool or feature dedicated to changing the way customers interact with social media platforms, especially Instagram. Let’s dive into some fresh Insta tactics to keep you and your business up with the times - on Instagram.
Collaborate With Us.
We at GSATi take pride in the opportunity to offer our blog as a resource for budding entrepreneurs, local businesses, and aspiring writers. If you’re looking to share a written contribution, feature your business, or work with our team, reach out today and someone will be in touch shortly.