Our Blog

Learn from our in-house experts on how to better manage your brand from a digital perspective. In our blogs, we hope to share information that not only empowers our readers, but encourages them to grow their business in new and innovative ways, while offering opportunities to engage with our services along the way.

Our Team Danielle Longueville Our Team Danielle Longueville

#GSATIFAMILY: STAFF IN REVIEW, ISSUE NO. 3

We at GSATi take pride in our staff and the hard work they put forth for us and our clients on a daily basis. To show our appreciation, we would like to present to you our new blog, #GSATiFamily: Staff in Review, a peek into the lives and interests of our staff. This series highlights the parts of our staff that makes them exactly who they are: dedicated, intriguing individuals we are proud to call family. Read on and discover this week’s featured staff member: Open Source Application Manager, Bill Pirkle.

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Digital Marketing, Direct Sales Danielle Longueville Digital Marketing, Direct Sales Danielle Longueville

ON GROWING SOCIAL MEDIA PRESENCE

In Social Media, presence is everything. It's the first place your customers visit when researching what your business has to offer, and the last place they go to promote their new favorite local, national or international business. We here at GSATi have put together some tips on how to grow your social media presence fast, easy, and effectively.

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Digital Marketing, Direct Sales Danielle Longueville Digital Marketing, Direct Sales Danielle Longueville

SNAPCHAT: FRIEND, NOT FOE FOR YOUR MARKETING PLAN

We get it: Snapchat is for kids, students, angsty teenage cashiers who refuse to acknowledge your presence for one last "selfie," not your clients or guests. Au contraire, mes frères: Snapchat is your next-best reach tool in accessing users on a 24/7 basis. Step outside the walls of "traditional" marketing and into the world of disappearing videos, quick-clip stories and geotagging at its finest, all within fingertips' reach. Read on and learn why your no Snapchat strategy ends today.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

LOCAL TIPS FOR LOCAL OWNERS: SEO EXPOSED

As a local business owner, every bit of effort counts that is dedicated to getting your business name out in the world. The digital realm is the first step to local notoriety, and local search engine optimization (SEO) is key. We've created a few tips here at GSATi that should point you in the right direction for SEO Optimization.

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Website Management Danielle Longueville Website Management Danielle Longueville

SIX WAYS TO TIGHTEN UP YOUR CODE

A colleague, Andrew Chernauskas, recently sent me a link to a blog post on InVision’s site, titled “6 Ways to Tighten Up Your Designs.” As a developer who leans heavily on GSATi’s very talented designers for anything design-related, I found this an extremely useful 5 minutes of my time. If you haven’t tried InVision, give it a go. It is an awesome prototyping/collaboration/workflow tool that GSATi’s designers are putting to great use. But Andrew didn’t stop with sharing the post. He challenged me to do the same for development.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

TOP 20 DO'S AND DON'T IN SUCCESSFUL SOCIAL MEDIA MARKETING

Here at GSATi, we embrace the beauty and power that is social media. It connects, informs and engages us with clients we didn’t know had a voice, or ones we didn’t know quite yet existed. We take pride on the relationships we’ve carefully crafted with our audience, and want to share our personal Do’s and Don’ts in social media marketing. Read on and discover how you too can achieve these goals!

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Our Team Danielle Longueville Our Team Danielle Longueville

#GSATIFAMILY: STAFF IN REVIEW, ISSUE NO. 1

We at GSATi take pride in our staff and the hard work they put forth for us and our clients on a daily basis. To show our appreciation, we would like to present to you our new blog, #GSATiFamily: Staff in Review, a peek into the lives and interests of our staff. This series highlights the parts of our staff that makes them exactly who they are: dedicated, intriguing individuals we are proud to call family. Read on and discover this week’s featured staff member: Book Keeper and Office Admin, Brittany Black.

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Website Management Danielle Longueville Website Management Danielle Longueville

ESTABLISHING A DIGITAL PRESENCE IS SO FETCH

Believe it or not, there is more to the Internet than watching funny cat videos. We live in an era where a lot of people go online in search a lovely date, decent restaurants, new roommates or a new toupee. More than a decade ago, having a virtual presence was more of a luxury than a necessity. But today, every business owner must establish their company on the Internet in order be relevant in the commercial world. Yes, having an online presence is so fetch!

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Website Management Danielle Longueville Website Management Danielle Longueville

WEBSITE WEIGHT LOSS FOR THE NEW YEAR

As we enter the new year, it’s a great time to reflect on the achievements of 2015 and set goals for 2016. While many are pledging to lose weight and get in shape, why not take a look to see if your website needs to trim down as well? Just as healthy eating and exercise can help you feel great and get more done, keeping your website lean can keep it running fast and doing more.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

CONTENT MARKETING AS A BUSINESS STRATEGY

As you can tell, the Internet and new media technology have played a major role in the way we interact with others. Social media has made it possible to reach a much larger group of people on a worldwide basis. As a result, traditional methods of communicating are becoming replaced by newer trends.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

THE IMPORTANCE OF BRAND MANAGEMENT

Brand management may involve analyzing and outlining how a brand is going to be perceived by the target audience. A good brand strategy highlights the paths your company needs to follow in order to become successful. Entrepreneur explains that “your brand is your promise to your customer”, and you must keep this promise if you want your business to grow.

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Digital Marketing Danielle Longueville Digital Marketing Danielle Longueville

THE ROLE OF SOCIAL MEDIA

By now we have all noticed that technological advancement is showing no sign of slowing down. Big companies like Apple continue to introduce new products or update existing ones. In addition, we often hear of new technology trends that emerge and become integrated in our society.

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Website Management Danielle Longueville Website Management Danielle Longueville

WINDOWS UPDATES AND THE SANDWORM ATTACK

If you’re like most Windows users, as soon as you see the little “Windows Update” icon in the corner of your desktop you immediately exit out of it. Even in doing so, you know it’s going to pop right back up before you want to see it again. Maybe you’ll postpone it for four hours, or just exit out of the window and freak out when you’re computer starts restarting on its own. The back and forth goes on and on. Perhaps, after days of postponing it, you’ll click the update just to stop seeing it on your computer, only to have another update come up within the next few days! We’ve all been here before, there’s no denying it! But are some of these updates actually worthwhile?

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Our Work Danielle Longueville Our Work Danielle Longueville

WE MADE THE INC. 5000 LIST!

We are very happy to announce that we've made the Inc. 5000 list for the second year in a row! We ranked #169 last year on the Inc. 500 and ranked just over 500 this year at #537. We just wrote a PR about it recently, which can be read here. Thank you everyone for all of your hard work!

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Technology Danielle Longueville Technology Danielle Longueville

COMPUTER SECURITY – CONVENIENCE CAN COST YOU

Computer security. I can almost sense that just from the title of this article people’s eyes are glazing over with the familiar, “Do we have to discuss this stuff again?” The answer is yes, and the reason why is that you are likely to be the one at fault if your data is compromised. Read on, because I know I’ve already enraged you by implicating you as the source of trouble.

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We at GSATi take pride in the opportunity to offer our blog as a resource for budding entrepreneurs, local businesses, and aspiring writers. If you’re looking to share a written contribution, feature your business, or work with our team, reach out today and someone will be in touch shortly.