In this article, we’ll break down the ins and outs of layaway shopping, and how to apply it to one of our favorite eCommerce management platforms, Shopify.

Live chat support on a website is a thing of the future, that exists in the now. Let’s get caught up and not left in the past with these tips on how to add a live chat feature to your site.

Join us as we discuss the process behind growing your small business or solopreneurship into a brand that’s manageable, scalable, and sustainable through enterprise marketing.

Instagram might be one of the handiest tools to have in promoting your business, especially an eCommerce store. Tune in for why and how you should be using in-feed video marketing to promote your products or services to your audience and potential customers as well. Let’s dig in.

We’re always looking to broaden our marketing horizons so we can better serve our clients. Today, let’s talk about SMS marketing and how it serves your brand or doesn’t. 

Our current global situation breeds for perfect opportunities to catch up and redirect your marketing focus to help amplify your brand awareness and engagement, starting with the traditional medium of email campaigns. Let’s dive into a few basic practices on how to get started and how to stay on top of your game in ways that are efficient, effective, and engaging. 

As members of the eCommerce industry, we are constantly searching for ways for our clients to boost their business and create loyalty around their brand. One strategy we have been researching is the power behind customer discounts and the use of customer accounts. Join us as we break down the benefits of these two features.

We recently talked about the stepping stones needed to make an email marketing campaign happen. Now that you’ve had some time to play around with the idea, let’s get serious and talk a bit more extensively on implementing an email marketing campaign that serves you in more ways than one.

Navigating the new normal in eCommerce is not something to push to the wayside any longer. Let’s get right into using digital marketing and eCommerce practices to your advantage.

As we continue to drive our clients toward an enhanced online experience for their customers, we are greeted with the necessity of creating an omnichannel experience. Not a multi-channel experience, but a single experience transferred across channels.

When entrepreneurs start a business, one of the fundamental steps in creating a business plan. But, what about what happens when disaster strikes? When unprecedented events take over and halt your business, what can you do then? Join us as we share a four-step process on how to create your (possibly) first Business Continuity Plan. 

Now, more than ever, it’s vital to make your business available to your customers both via brick and mortar and on the virtual side. If you’re ready to take that step, let’s go over some basic requirements, needs and recommendations on different eCommerce platforms that are available.

It’s stressful to stay consistent in your content postings on social media. To combat the stress and provide some ease and comfort, we’ve put together a brief tutorial with some included resources and tips that can make this sometimes overwhelming task a bit easier.

We’re all learning how to grow and adapt our businesses to acclimate and innovate as marketing ventures go FULL digital. Let’s talk about ways to stay connected with loyal as well as future customers with the help of the fun and interactive means of Live Streaming.

In partnership with Swash Labs, we recently hosted an informative webinar on how to bring your business to the virtual side amidst the recent COVID-19 changes and declarations. In this webinar, we cover the basic ins and outs of some popular eCommerce platforms, what you'll need to get started and ask questions that concern you and your business.

About a year ago, GSATi transitioned from being a mostly in-office team to an almost 90% remote team. From a few days a week in-office to come-when-you-can for most of our team, the transition has been mostly smooth sailing. But that was not without some serious preparation, teamwork, and a good crew of team members that worked hard to make sure we stayed productive and successful. Let’s dive into what it takes to keep a remote ship, or ships, afloat.

We’ve broken down some marketing-related values detailed in the GlobalWebIndex Top Global Consumer Trends in 2020 and paired it with recommendations on how you can be proactive today for a profitable tomorrow. These themes are somewhat reminiscent of historic consumer needs and want, including topics of community, privacy, providing a heightened experience, and more.

The last days leading up the holidays are no joke, friends. Malls, retail shops, and more are teeming with last minute shoppers who stepped off of Procrastination Station and into the world of Buy Buy Buy. Let’s talk about a few strategies you and your business can implement and generate some solid year-end sales numbers. Let’s get started!

How you choose to manage your stuff – meaning your inventory – could potentially interfere with how much money your business makes. Even worse, it could result in you losing money. In an effort to help provide a path around these obstacles, we’ll be covering techniques to keep your inventory in order and avoid some of the most common merchandise mishaps. Let’s get started!

1on1 meetings are the perfect opportunity to build a healthy relationship between management and other team staff members. When executed properly, companies can learn and grow from these routine check-ins based on feedback generated from these meetings. But, when misled or unfulfilled, these opportunities can turn into disaster areas. Team Members can develop feelings of resentment or neglect, which can result in poor performance later on down the road. To avoid this, let’s talk about a few ways to keep 1on1s effective, efficient, transparent, and fun. Let’s get started.