Our Blog
Learn from our in-house experts on how to better manage your brand from a digital perspective. In our blogs, we hope to share information that not only empowers our readers, but encourages them to grow their business in new and innovative ways, while offering opportunities to engage with our services along the way.
MAGENTO RESOURCES: BUILDING A BETTER FUTURE
We are loving what we are learning in this new Magento eCommerce universe. It’s vast and complex, yet easily understood and exciting for growth. Thankfully, we’re not the only ones excited about this new frontier and how it’s changing the way we do eCommerce. There’s a group of fans who are putting in the good work, creating tutorials, answering questions, and offering insight on Magento today, and where it’s headed tomorrow. Let’s take a look at our favorite pit stops to fill up on news, answers, and more.
CAREER DEVELOPMENT
It’s easy to get a job, they said. All you need is a resume, they said. If you’re reading this as a “career professional,” you know that truly isn’t the case. For our rising career stars, it’s important to know that, becoming a career professional takes time, effort, and patience. At least, for starters. Let’s dive into a few best practices that incorporate these three pillars and how you can use them to turn yourself into a bonafide “career professional.”
COMPARE AND CONTRAST ECOMMERCE PLATFORMS
Deciding which eCommerce platform is right for you can be a pretty strenuous decision. Cost, efficacy, amount of resources, access, all of these topics are integral to deciding what fits you and your business’ needs. While we may play favorites on a few platforms, we can certainly recognize the good (and bad) about our platforms and their competitors. Let’s take a dive into who’s out there, what they offer, and which one might be the best for you.
OUR TOOLS: WHAT WE USE & WHY
It takes some pretty sturdy programs to keep our ship afloat, and we love what we use. Each program or tool helps us in a way that’s unique, efficient, and totally streamlined to keep our clients up and running, as well as their requests resolved in a timely manner. We thought it was due time for us to share what tools we use and why we use them. Perhaps it will help you and your growing business find ways to improve and enhance your practices. Let’s get started!
SOCIAL SELLING: A METHODOLOGY
Today’s economy demands any aspiring entrepreneur act with the wit and prowess of a corporation, same for local businesses. We owe it to ourselves and each other as business professionals to operate with certain methodologies that not only enrich the entrepreneur but the industry as well. Let’s dive right in.
SOCIAL SELLING & DIGITAL COMMERCE
The world of digital commerce is a complicated place. We are frequently asked not only by our clients for advice or opinions on the newest platform, industry news, or trend, but by community members, like local business owners, as well. Digital commerce is competitive and tough, which is why so many online merchants are turning to affiliate marketing. Let’s take a deep dive into the world of Digital Commerce, and how Social Selling can fall into play along the way.
GEN Z'S: OUR NEWEST TARGET MARKET
It’s 2019. We made it! And so did our Gen Z’s, a generation of buyers who are changing the way we market to consumers. Values have grown, changed, or completely revolutionized since we’ve learned how to market to the generation just before - Millennials. Let’s dive into a few key strategies and points to remember when marketing to our newest – and soon to be the largest group of consumers – Generation Z.
MAGNETIC TO MAGENTO: MEET OUR NEWEST TOOL
As our clients grow, we do what we can to grow with them, learning new tools, operating systems, and programs that can enhance the overall experience from client, to customer, and client again. Introducing one of our newest tools to join our toolbox: Magento. We – and our clients – are going places with Magento. Read on and discover where and how exactly.
TOP SOCIAL MARKETING TRENDS IN 2019
With countless tech innovations, changing trends, and historic moments, it’s been a bit of a crazy year trying to keep up with all that’s changed and grown around us. As 2019 rapidly approaches, we look ahead to see what’s in store for the new year. How is our operating environment going to change? What are we keeping from last year? New surprises lie ahead for marketers in 2019.
SAP AMPLIFIED: FINE TUNES WITH R3 SERVICES
We love opportunities to break away from typical client projects and create something special, especially for our old clients looking for new beginnings. Read on as we share one of our newest Squarespace website projects for an old-turned-new client of ours, R3 Services.
TURNING SOCIAL MEDIA INTO ROI
Social media can be hard to measure, and often ‘translate’ into something of quantitative value to departments that aren’t marketing. How do we change that? How can we showcase to our team members AND clients the ROI on operating and maintaining a social media presence? Dive in with us as we break it down step-by-step.
ZERO TO HERO WITH JIRA/CONFLUENCE
From teams of two to corporations of hundreds, Jira and Confluence are paving the way for teams of all shapes and sizes to work together in a more timely fashion that’s not only more efficient but enjoyable as well. As fellow Jira/Confluence users, we thought it was time to share why we as a #GSATiFamily chose to make the move, where we came from, and where we’re going.
#GSATIFAMILY: GABE LOPEZ
We like to show our appreciation with spotlights on our team through our blog series, #GSATiFamily: Staff in Review, a peek into the lives and interests of our staff. This series highlights the parts of our staff that makes them exactly who they are: dedicated, intriguing individuals we are proud to call family. Read on and discover this week’s featured staff member: Open Source Application Manager, Gabe Lopez.
FRESH INSTAGRAM TACTICS TO UP THE ANTE
Digital Marketing is an ever-changing industry. Almost every day, there’s a new built-in tool or feature dedicated to changing the way customers interact with social media platforms, especially Instagram. Let’s dive into some fresh Insta tactics to keep you and your business up with the times - on Instagram.
ARE YOU SECURE? TIPS TO MAINTAIN OPTIMUM CYBERSECURITY
Cybersecurity should be in one of your top 5 most important concerns when operating any business. When left unaddressed, your business’ connection to the outside world through the internet can be tarnished if not wholly maxed out in an instance. Read on as we discuss a few tips and tricks to keep your online information, your business, and customers safe.
WINING DOWN: GSATI BRINGS WINE CLIENT TO LIFE
We love opportunities to break away from typical client projects and create something that not only helps a client but a friend to our GSATi Family as well. Read on as we share one of our newest Squarespace website projects for our friendly neighborhood wine bar, Wine Squared.
BREAKING THE MYTHS OF SOCIAL MEDIA MARKETING
Digital Marketing can be a bit of a beast to tackle. When done right, it can significantly increase awareness, while establishing a culture of consumers that are loyal, reliable and engaging. Unfortunately, this takes time, a lot of time, AND effort. We recommend taking the following steps - in order! - to start building your platform for promotional and business success.
SMALL CHANGES FOR HAPPIER CUSTOMERS
We asked Senior Drupal/UX Developer Andrew Chernauskas to put together a few words for us about the importance of user-friendly shopping cards from a UI-UX and user perspective. Read on for his thoughts on how to effectively put the power in the hands of the user and encourage purchase from home page to check out.
DRIVING THE FUTURE: CAREER PLAN DASHBOARDS DONE RIGHT
Modern compensation plans for direct selling companies can make or break a company. In this industry, there are few things more critical to the success of a company beyond having quality products. However, a compensation plan that incentivizes the correct behavior is by far a clear differentiator for companies. Because of the importance of proper compensation, a rabid field of brand advocates sometimes spread across the globe, companies invest tens — and sometimes hundreds — of thousands of dollars to come up with a compensation plan that not only fits the need of their culture but also incentivizes the correct behavior.
PACK IT UP: BOISSET COOLS DOWN WITH COOL PACK ADD-ON
At GSATi, we take pride in creating innovative solutions that meet our client's needs, in as timely of a fashion as possible. These solutions are direct benefits for our client's customers, ergo a huge benefit for us as well. Read on and discover our newest development that's changing the lives -and wallets –– of Boisset.
Collaborate With Us.
We at GSATi take pride in the opportunity to offer our blog as a resource for budding entrepreneurs, local businesses, and aspiring writers. If you’re looking to share a written contribution, feature your business, or work with our team, reach out today and someone will be in touch shortly.